Social Media, eCommerce and (Digital) Marketing Executive

Our client is a multi-channel fashion accessories label in growth mode. They are looking for an energetic, switched-on and a passionate digital marketer with a proactive nature to join their St. Kilda based central office.

Key Roles

• Social media accounts content creation for our existing Facebook, Instagram, YouTube accounts geared towards driving brand awareness, sales and engagement. Be able to use modern software to do social media content planning, creating, scheduling, publishing, conversion tracking and reporting on performance of social media accounts, etc. Establish/create new social media accounts on emerging platforms/channels
• Full lifecycle of all types of marketing campaigns which including planning, developing, implementing, analysing and reporting
• Work with our CRM system and the database to execute segmentation and targeted audience campaigns for EDMs to drive customer loyalty.
• Strong Copywriting skills to create engaging posts, captions, and SEO content etc.
• Sourcing and managing relationships with models, influencers, and KOL etc.
• Ongoing brand’s websites and online stores maintenance. Create new websites or online stores where there is a need
• Ad hoc admin tasks from time to time

Essential skills

• Minimum of 2 years experience in a similar role
• Exceptional writing skills. Copywriting experience essential
• EDM/email marketing experience 
• Ability to work autonomously within a team environment and kick lots of goals

Desirable skills and qualifications

• Knowledge and experience of Instagram, Facebook, Pinterest, Snapchat, TikTok, YouTube and any emerging social media channels could be used to promote our products
• Good eye for design, branding and aesthetics. Basic graphic design skills would be highly beneficial
• Genuine passion for digital and social media marketing. Skills of SEO and SEM
• Excellent experience in Shopify, Adobe, Canva, Photoshop, Mail Chimp
• Experience with video content creation and photo editing software is highly preferred
• Aptitude for learning fast and delivering results
• Tertiary education in digital marketing, eCommerce, public relation, graphic design would be highly beneficial
• Native English speaking skill
• PR/Citizen